Creator filming campaign content with professional camera equipment
A Nariyam Group Company · Private Beta

THE CREATORECONOMY.CONNECTED.

Discover creators, run campaigns, produce content, and measure what happens next — one connected ecosystem for businesses, creators, and agencies.

01 Business
02 Campaign
03 Creator
04 Studio
05 Analytics
06 Payment
Creator commerce
shouldn't feel
fragmented.

A single campaign still lives across eight tools. By the time content goes live, the trail is cold — scattered across DMs, folders, and payment apps with no shared context.

The current workflow
01

Discovery

  • Instagram
  • Google
  • DMs
02

Communication

  • WhatsApp
  • Email
  • Calls
03

Production

  • Drive
  • Editors
  • Files
04

Payments

  • UPI
  • Invoices
  • Spreadsheets
05

Analytics

  • Screenshots
  • Manual Reports
  • Multiple Tools

The shift

One connected ecosystem.

Discovery, communication, production, payments, and analytics — no longer separate tools. One workspace. One trail. One source of truth.

Section 02 — The New Workflow
ONE
ECOSYSTEM.
01

Discover

Find the right creators across platforms, categories, and audiences.

02

Connect

Invite, negotiate, and contract — all within a single conversation.

03

Create

Brief creators, share assets, and produce content with the Creative Studio.

04

Approve

Review versions, leave timestamped feedback, and sign off on finals.

05

Publish

Coordinate posting across platforms and track content live.

06

Measure

See what worked. Views, reach, engagement, conversions, ROI.

07

Pay

Release escrow on milestone completion. Clean, audited, automatic.

Section 03 — Creator Discovery

Enter the marketplace.

Search by platform, followers, engagement, niche, location, language, and budget. Compare portfolios, rates, and audience fit — with sample profiles for illustration only.

Verified identities

Identity-checked before listing

Transparent metrics

Followers, views, engagement

Audience intelligence

Geography, demographics, interests

Lifestyle creators · Mumbai · 500K+ followers
12 filters
PlatformFollowersEngagementLocationLanguageBudgetVerified
3 sample resultsSort · Best match

Aanya Kapoor

Lifestyle · Travel · Mumbai

₹45,000

1.2M · 7.8% eng.IGYT

Rohan Mehta

Tech · Reviews · Bengaluru

₹32,000

680K · 6.1% eng.YTIG

Priya Sharma

Beauty · Skincare · Delhi

₹38,000

920K · 9.2% eng.IGSC
Sample creator portfolio photography
Verified

Aanya Kapoor

Lifestyle & Travel · Mumbai

From

₹45,000

Followers

1.2M

Avg. Views

340K

Engage.

7.8%

Audience

55% India · 30% SE Asia · 15% Other · Ages 18–34

Illustrative sample — not a real profile

Section 04 — Campaigns

From brief
to broadcast.

Set the brief, invite creators, negotiate, fund escrow, approve content, and publish — one campaign workspace with a full audit trail.

01Brief
02Select
03Negotiate
04Contract
05Escrow
06Content
07Approve
08Publish
09Analytics
Campaign #CMP-0142
Active · Sample

Campaign Brief

Summer Launch — 3 Reels + 1 YouTube integration

Brief

Budget

₹2,40,000

Escrow-protected

Platforms

Instagram · YouTube

Multi-platform

Deliverables

3 Reels · 1 Integration · 2 Stories

5 items

Creators

3 selected

Confirmed

Timeline

Aug 12 — Sep 30

7 weeks

Milestones

Brief
Contract
Escrow
Production
Review
Publish
Payment
Business team reviewing a creator campaign strategy

Sample campaign UI

Illustrative workspace — budgets, creators, and milestones shown for product storytelling, not live account data.

Video editor working on color correction in a dark studio
FROM RAW FOOTAGE
TO READY
TO PUBLISH.
v03 — Final
02:34 / 02:34
Section 05 — Creative Studio

The production pipeline, built in.

Upload raw footage. Request editing. Review versions with timestamped comments. Approve. Export. Publish. The entire creative production workflow lives inside the same platform where you discovered the creator and signed the contract.

Future Vision

Browser-based editing — timeline, cuts, transitions, and color — without leaving the platform. Currently in development.

01

Upload

Raw footage, images, brand assets — drag and drop into the workspace.

02

Assign Editor

Choose from the platform creative team or your in-house editors.

03

Version 01

The editor delivers the first cut. You get notified instantly.

04

Review

Leave timestamped comments directly on the frame. No more back-and-forth emails.

05

Revision

The editor addresses feedback and uploads the next version.

06

Approval

Sign off on the final cut. Lock the version.

07

Final Export

Download in any format or publish directly to campaign platforms.

Section 06 — Analytics
WHAT
ACTUALLY
WORKED?

Not just impressions. The full story — from the first view to the final conversion, broken down by creator, platform, and campaign.

Views

2.4M

+18%

Reach

1.8M

+22%

Engagement

7.8%

+1.2pt

Watch Time

38K hrs

+31%

Clicks

44K

+12%

Conversions

3,210

+8%

CPM

₹180

Below industry avg

CPA

₹740

−14% vs. target

ROI

4.2×

Return on ad spend

Campaign Performance

Weekly Conversions

+8% trend
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Week 1Week 12

Illustrative sample metrics — not live campaign data

Section 07 — Intelligence
AI AS
INFRASTRUCTURE.

Not a chatbot. Not a feature. AI is the layer beneath the platform — matching, suggesting, analyzing, and protecting, so you can focus on the creative and the commercial.

AI-powered data interface with analytics
AI Processing

AI Insight

Creator #042 shows a 94% audience match for your skincare campaign. Predicted ROI: 3.8×.

01

Creator Matching

Find the right creator for your brand based on audience, content style, and past performance.

02

Brief Generation

AI drafts campaign briefs from your objectives, target audience, and deliverables.

03

Content Ideas

Generate content concepts and hooks tailored to each creator's style.

04

Caption Writing

Platform-aware captions that match your brand voice and campaign tone.

05

Campaign Analysis

AI reads performance data and tells you what worked, what didn't, and why.

06

Fraud Detection

Detect suspicious engagement patterns and fake followers before you sign a contract.

07

Conversation Summaries

Long chat threads condensed into key decisions, deadlines, and action items.

08

Performance Prediction

Forecast reach and conversions before you spend a rupee.

Section 08 — For Businesses

Build campaigns without

building another workflow

around them.

Discover creators, brief them, fund escrow, review content, publish, and measure — without juggling eight tools. Every campaign lives in one workspace.

For Businesses

Discover

Search verified creators by audience, platform, category, and rate.

Collaborate

Invite, negotiate, and sign contracts within a single thread.

Create

Brief creators and request editing from the Creative Studio.

Measure

Track views, engagement, conversions, and ROI in real time.

Pay

Release escrow on milestone completion. Clean and audited.

Section 09 — For Creators

Turn your audience

into opportunity.

Build a professional profile, connect your platforms, publish your rates, and receive opportunities from brands — all while protecting your personal contact information.

For Creators

Portfolio

Showcase your best work in a curated, professional profile.

Brand Deals

Receive and negotiate offers directly through the platform.

Campaigns

Track every campaign from brief to publication in one workspace.

Creative Support

Request professional editing from the in-house creative team.

Analytics

See your performance across all platforms in one dashboard.

Payments

Get paid on time, every time. Escrow-protected. No chasing.

Section 10 — For Agencies

Run creator operations

at scale.

Manage multiple clients, hundreds of creators, and dozens of campaigns from a single command center. Assign teams, track performance, and report with confidence.

For Agencies

Clients

Onboard and manage multiple brand clients from one dashboard.

Creators

Build and maintain a roster of vetted creators across categories.

Campaigns

Run parallel campaigns with dedicated workspaces and teams.

Teams

Assign roles, control access, and collaborate internally.

Revenue

Track margins, manage payouts, and audit every transaction.

Reports

Generate client-ready reports with performance and ROI.

Section 11 — Nariyam Ecosystem
MORE THAN
A PLATFORM.
AN ECOSYSTEM.

The creator platform connects with the wider Nariyam Group. When a campaign needs a website, an app, SEO, or branding — the ecosystem is already there.

Creator Platform

Discover, collaborate, create, and measure.

Private Beta

Creative Production

In-house editing, design, and post-production.

Active

Technology

Web, mobile, software, and infrastructure.

Active

Digital Solutions

SEO, branding, growth, and marketing.

Active
Section 12 — Roadmap
WHERE
WE'RE
HEADING.

We're building deliberately. Each phase unlocks the next — starting with the core, then layering creative production, intelligence, and scale.

Now

Private Beta

Core platform — creator profiles, discovery, campaigns, contracts, and escrow. Invite-only.

In Progress
Q4 2026

Creator Marketplace

Open marketplace for businesses to discover and connect with verified creators across India.

Q1 2027

Campaign Management

Full campaign lifecycle — briefs, milestones, deliverables, reviews, and publishing.

Q2 2027

Creative Studio

Upload, editing, versioning, timestamped comments, and approval workflows.

Q2 2027

AI

Creator matching, brief generation, fraud detection, and performance prediction.

Q3 2027

Analytics

Full-funnel analytics — views, reach, engagement, conversions, CPM, CPA, ROI.

Q3 2027

Mobile

Native iOS and Android apps for creators and businesses on the go.

Q4 2027

Enterprise

SSO, custom workflows, API access, and dedicated support for large organizations.

2028

Global

Expansion beyond India — multi-currency, multi-language, and cross-border payments.

Section 13 — Trust
BUILT ON
TRUST.

We don't ask you to trust us. We build the systems that earn it — verified identities, protected payments, audit trails, and fraud detection at every step.

Secure Collaboration

All conversations, files, and contracts are encrypted in transit and at rest.

Verified Identities

Every creator and business is identity-verified before joining the platform.

Protected Payments

Escrow-protected transactions. Funds release only on milestone completion.

Role-Based Access

Granular permissions for teams, agencies, and enterprise clients.

Audit Trails

Every action is logged. Full transparency for dispute resolution and compliance.

Privacy First

Creators control their contact information. No personal data is exposed without consent.

Fraud Prevention

AI-powered detection of fake engagement, suspicious accounts, and payment fraud.

Legal Framework

Standardized contracts, clear terms, and enforceable agreements built in.

Section 14 — FAQ

Questions,
answered.

Everything you need to know about the platform. Can't find what you're looking for? Get in touch.

Nariyam Creators is a creator commerce platform that connects businesses, creators, agencies, editors, and creative teams in one ecosystem. It covers the entire workflow — from discovering creators to producing content, publishing campaigns, measuring performance, and releasing payments.

Early Access
BE THERE
FROM THE
BEGINNING.

Request an invitation to the private beta. We are onboarding businesses, creators, agencies, and editors in stages.

Role *

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